Asset deal

Acquisition of individual assets (brand, inventory, contracts, staff) instead of company shares.

In an asset deal the buyer acquires individual assets from the insolvency estate — not the company itself. The insolvent company stays with its liabilities; the buyer takes „only” the desired assets.

Typically transferred: inventory, brands, domains, customer contracts (with consent), supplier contracts (with consent), lease contracts (with consent), machinery, IT systems. On business transfer: employees automatically under § 613a BGB.

In insolvency, 95 % of transactions are asset deals. Advantage: no legacy liability assumption. Disadvantage: renegotiation of all key contracts, potential individual transfer of customer relationships, GDPR issues on personal data.

Related terms

Asset deal · Wissen · Übernahme-Radar